Email expert in - Salesforce Marketing Cloud.
As an Email expert in - Salesforce Marketing Cloud you really do learn to love this Email Service Provider, it has a fantastic tool to help you create both static emails and dynamic emails.
Using all of Salesforce Marketing Clouds features can help you create any type of user journey or any type of email, if you can dream it you can build it with Salesforce.
One of the best feature for me within Salesforce is AMPscript, AMPscript is the Salesforce language to help you create personalization, dynamic content, landing pages and much more.
Using Salesforce has opened my eyes to the possibilities of different levels of subscribers, how to respect transaction subscribers also how to engage with marketing subscriber.
Being able to suppress subscriber on a granular list level is incredible for your campaigns, but most importantly if fantastic for the subscriber to be on multiple lists and unsubscribe for their chosen lists not the whole pot as most email service providers force the subscriber to come out as a global unsubscribe.
Another great feature is journey builder, being able to create an end to end solution within one workflow is effective and a fun way to send emails, being able to transfer your data in then set the email to send at a specific time or day with full personalization helps deploy emails safely and productively.