E-Commerce Email Design - This Design Was Created in 2016.

Getting the rightE-commerce email can be the difference between an average or successful campaign. My tried and tested method? Put yourself in your customer's shoes. Would you buy a product from an email that looked bad??

Planning a E-commerce email

E-commerce emailE-commerce email design should be at the heart of your campaign management as getting the right message to the right people is essential.

Here are a few step that will help you;

  • Map out your whole campaign at the start. This will include main products, sub-products, special offers and prices.
  • Design around your products and prices.
  • Put the customer first, put yourself in their position, what will make them want to purchase this product?
  • Be transparent when your offer begins and finishes.
  • Give the customer a reason to stay on your marketing list.
  • Provide the customer with a reason to save your email. Not all emails bring the highest ROI on the first open but the customer may store it for later to return to that excellent offer.
  • Fear of loss marketing should be conducted with caution. It is better to engage with your customers.
  • Do not spam your customers, provide them with an incentive to be happy when your email lands in their inbox.
  • Be fun, be positive and create a vibe that makes people go that is a cool email or a product.
  • Learn from every campaign you send.

If you need help any help Contact me on my contact form.