Email marketing is a massive part business these days, it is just as important as social media or website.

So here is my Quick Start Email Marketing ultimate guide on how to quick start email marketing.

If you have any question please do hit the chat at the bottom of the screen.

With Coronavirus being a worldwide issue these tip or more important then ever with online marketing at the heart of business.

These tips will help you start email marketing with some free tools this a great place to begin.

But if you're not a beginner this will helpful advice.

Collecting Subscribers from Facebook or Twitter

As you may be aware social channels is a great way to drive traffic to your website.

So why not use these engaged people to try collecting email subscribers?

All social media sharing can have a great impact on your business.

So why not share an image and link to your website form or MailChimp signup form?

Collect Subscribers from Surveys Monkey

Surveys are great to see how your business is doing for ratings, but it is also amazing for collecting emails.

A useful way to collect subscribers: https://www.surveymonkey.com/dashboard/

Run Completions to gain subscribers

A fantastic way to gain subscriber is by running a sweepstake, or a giveaway by offering a incentive.

Facebook Freebies, Twitter Deals and Completions give away all fall under GDPR

No matter how you gain subscribers have GDPR in mind follow the rules and you’ll never find yourself in trouble.

Here is amazing blog that tells you free does not mean free to GDPR.https://www.newsletter2go.co.uk/blog/how-to-run-giveaways-post-gdpr/

Subject Lines – A good subject line can import your open rate by 10%

What is the subject line?

A subject line is the first part of the email that subscribers see when it lands in their inbox.

This text & maybe emoji gives you a snippet about the offer or content in the email.

What makes a good subject line?

This is a very hard question to answer, as this depends on the type of business you run.

Or how much testing you’re willing to do to find out what your subscribers like.

But here a few rules I stick to when it’s your first few campaigns.

• Try to use between 3 & 7 words
• Keep it short and sweet
• Add Urgency
• Personation – (First Name, etc.)
• Try to use Emoji's

Subject line & preheaders are the second most important element if people don't open your emails.

They will never see the great email offer you have ready for them.

So my advice would be keep researching, keep testing and look at your results we will cover this later on.

Good images

Having quality images can make your email a massive success, so put effort into your images on your email.

The maximum size for most images is 100KB, but if you have one large image that could go up to 500KB.

The maximum size for most images is 100KB, but if you have one large

However, it's more about the total size.

I personally would recommend cutting your images to the width and height of the place holder for your images.

Top tip reducing the image quality will help your email file size.

Alt tags on Images

What's an alt tag?

An alt tag in the most basic format this tag you use to place the text you want the subscriber to see if your images do not load.

What to consider when writing alt text the alt text should describe any text on your image or any offers or ratings.

This is so screen readers can describe the image to visually impaired people.

Giving them better accessibility also to keep your emails FCA complaint if your offer is in the image and not misleading.

No matter if it’s a first name or a full data populated email, this important part of your content preparation.

The more personal you make the content the better subscribers will engage with your emails.

Do not personalize your email if you’re not sure 100% sure your data is correct.

Unsubscribe Links

This is one of the most important elements to a marketing email, all marketing emails must have a unsubscribe link to comply with both GDPR and CAN-SPAN act.

You must also respect the wishes of your subscribers if they decided to remove themselves from your list.

Plain text is important because of people opt-in for this feature, so if you give a bad plain text the user could unsubscribe.

Due to this make sure all key information is in your plain text, including your unsubscribe link.

For the reason that I recommend putting effort into your plain text, treat it as a separate email, if you plain text is bad you could end up on spam filters.

To enable plain text in some email service providers you have to select the multi-part MIME option.

Multi-part MIME means a two-part email one that is defaulted to HTML the other plain text, remember some apple iWatches only read plain text.

So that a great reason to optimize your plain text for a growing market share.

This question for me is not asked enough, many companies send emails because of it on their road map or in the schedule and don't really care about the effects.

In some company's it may work well, but personally and from experience sending any bad or old email will lead to complaints and unsubscribes.

In the long term affecting your list and the ability to monetize your emails in the future.

Weight up positive reaction VS negative reaction

Put yourself into the subscriber's shoe, would you like to receive 3 emails a day?

Well, I wouldn't, I think sending quality over quantity will always make a stronger list or database meaning you will have better engagement.

The right timing

Sending an email at the right time can impact on your email marketing, just think about it would you like to receive an email at 11:00 pm, would you engage with it?

I wound not but that does not mean your subscribers agree with me, so one of my best tips would be.

Test the time you send your emails to see what the open rates are like and click rates are

Then test again over your next 5 to 10 campaigns this can help you build a blueprint for your email marketing.An email open rate is the percentage of subscribers who opened your email vs the list size you sent to.

Open Rates – Are improved by great subject lines.

An email open is you tracking how many open your subscribers have made on that campaign via your email platform.

Open rate is the percentage of subscribers who opened your email vs the list size you sent to.

A click rate is the single click percentage the unique subscribe made if any.

The click rate is the unique clicks you got vs list size, this will normally be lower the open rates.

Both click and open rates need time to be fully gathered.

Or simply because people have not yet opened or clicked your email yet.

So give it at least 3 to 5 days before making any major decisions, well unless the results are amazing.

Bounce Rates

A bounce is when your email service provider tries to deliver the email lots of times.

but can deliver the email, meaning there is a problem with the email being received.

This would give you a bounce rate, this is common but ideally, your bounce rate should be 0%

If you have high bounce rates you should look into why this is.

Soft Bounce

Is where your subscriber's inbox is full or the email file size was too large.

Hard Bounce

Is where an invalid email address has tried to be delivered to and has failed many times?

Unsubscribe rates

An unsubscribe rate is the number of people unsubscribing VS the total list size you sent to.

Meaning the low this can be the better your email is performing.

Also if you're losing a lot of subscribers it will affect your open and click rates and your list size.