Salesforce Marketing Cloud Email Templates

Need help with Salesforce Marketing Cloud Email Template, don’t worry that what I am here for.

Welcome to EmailGeek I create bespoke email template for all types of email service providers.

I am a Salesforce marketing cloud expert and have supported CRM teams for many years.

Content builder ready SalesForce marketing cloud email templates

The teams I have supported have been when I been employed as an email developer for:

(Communisis, Nationwide Building Society, GoCompare, WeFilp, MyVoucherCodes)

If you need help building the right solution I can help.

I can build any type of email if it will be interactive or a custom email template or dynamic ampscript.

But don’t take my word for it read the below summary of how I have worked in the past and how I will approach your project.

Need a salesforce marketing cloud email specialist

Getting the right salesforce marketing cloud email template

When building email template you need to ensure the (code) HTML, CSS, AMP script is lightweight.

But more importantly, establishing what is important for you the client or the CRM team in an email build.

SalesForce Marketing Cloud template expert VS (agency/developer/template)

When looking for the right (agency/developer/template) here are a few thing to consider:

  1. Has this (agency/developer/template) used or been tested on SalesForce marketing cloud?

This is important because SalesForce has its own quirks that will make your emails look bad if you don’t how to defensively code for these issue.

  • Experience of the (agency/developer), do they have the knowhow on how to implement or migrate into Salesforce marketing cloud.

This is equally as important because if you get a (agency/developer) who has only used MailChimp or Pardot they will setup your (templates / content blocks / Images) poorly.

  • UAT / Testing

Knowing how to testing in marketing cloud is important you would not want someone to use the wrong record or send to the whole data extension by mistake.

But you also want to make sure any testing conducted is done for the right reasons, like a few rendering tweaks – without wasting time and credits.

AMPScript and Email development

When building dynamic emails in Salesforce we use AMPScript, you may already be aware of this.

But many agency or teams work as one AMPscript specialist, one email developer - this hold up projects and can create poorly built emails or bad email client rendering.

I always take my project from begin to end – this save time on re-briefing and making the necessary html amendment or amp script logic changes in the build stage.

save time get a all in one salesforce email template specialist

Here how I work when creating dynamic email for Salesforce:

The SalesForce Marketing Cloud templates I build work on over 80+ email clients.

  1. Build and test the html email template – offline | using (litmus, email on acid) – (Email Dev)
  2. Migrate the emails framework into Salesforce marketing cloud - (Email Dev / AMPScript)
  3. Migrate unique content blocks – (Email Dev / AMPScript)
  4. Link in bespoke send log elements or may be UTM tracking elements ect – (AMPScript)
  5. Make tweaks to both AMPScript and html email elements - (Email Dev / AMPScript)

The above would be my approach to the build and migration stage, so naming convections and unit testing is all complete in the same stage.

The final testing stage:

Once the above has been completed it time to start (second checking / UAT) testing every element.

But this time with test data and into Litmus and email on acid and physical devices such as:

  1. iPhone native
  2. Gmail app
  3. Gmail inbox desktop - (Firefox, Chorme, Internet Explorer)
  4. Yahoo inbox desktop - (Firefox, Chorme, Internet Explorer)
  5. AOL inbox desktop - (Firefox, Chorme, Internet Explorer)
  6. Outlook - inbox desktop (Firefox, Chorme, Internet Explorer)

At this stage you might be asking why would I retest after Litmus or email on acid.

It’s simple none of these tools are 100% accurate – for the best user experience you need to become the user.

Meaning a little extra testing will go a long way in being productive for the CRM teams you built this email framework for.

SalesForce marketing cloud email templates are a niche and there are not many email developer who have either the experience with AMPscript or the knowledge in email development.

I would recommend using an experienced SalesForce specialist for your next or new project.

No prices are on this page because all project are treated as unique and bespoke to your needs.