Salesforce Marketing Cloud Email Templates

Need help with Salesforce Marketing Cloud Email Template, don’t worry that what I am here for.

Welcome to EmailGeek I create bespoke email template for all types of email service providers.

I am a Salesforce marketing cloud expert and have supported CRM teams for many years.

Content builder ready SalesForce marketing cloud email templates

The teams I have supported have been when I been employed as an email developer for:

(Communisis, Nationwide Building Society, GoCompare, WeFilp, MyVoucherCodes)


Saleforce Marketing Cloud Template Reviews.

Review by: Rebecca

Job Title:
 Creative Design Manager at GoCompare

Date: 2020-11-25

Rating:★★★★★

What Rebecca said:
 Mark is an incredibly talented and knowledgeable HTML email developer. I have worked closely with him to bring dozens of email designs to life, and his enthusiasm to make sure the emails are just right and function perfectly for customers are commendable. Not only does he know best practices for code and email clients, but he also knows how to help emails reach the right part of people's inboxes.

Review by: Tommy

Job Title:
 Email Marketing Automation Executive

Date: 2021-10-14

Rating:★★★★★

What Tommy said:
 When taking on a project that needs to be delivered in a short space of time with high quality results you need someone with a great depth of knowledge and work ethic. Mark brought all of that and more, including teaching the team along the way. He is excellent at coding, from html, AMPscript to all things relating to SFMC. We now have new amazing email templates which are mobile responsive and work well on all email clients. I'm sure he will be just as highly valuable in any team or project.

Review by: Laura

Job Title:
 Marketing at Pure Planet

Date: 2021-10-06

Rating:★★★★★

What Laura said:
 Mark really went the extra mile for us, creating brilliant HTML templates in SFMC - which have not only elevated our brand but hugely improved our accessibility. He also took a lot of care to consider how we'd use the templates going forward, making them easy to use and provided great expertise in our SFMC account.

If you need help building the right solution I can help.

I can build any type of email if it will be interactive or a custom email template or dynamic ampscript.

But don’t take my word for it read the below summary of how I have worked in the past and how I will approach your project.

Need a salesforce marketing cloud email specialist

Getting the right salesforce marketing cloud email template

When building email template you need to ensure the (code) HTML, CSS, AMP script is lightweight.

But more importantly, establishing what is important for you the client or the CRM team in an email build.

Here are a few types of questions I ask in a briefing stage to work out the requirements:

  1. How do you want your email to look?
  2. What is the focused email client your email must look great on?
  3. When do you need this by?
  4. Who needs to use the (template, content blocks)

By asking the right questions we can work out if we need a static html email template for a one off send.

Or maybe a framework with lot of content blocks the CRM team can use day to day without much coding skill or knowledge.

When getting a brief its important to ask the right questions

SalesForce Marketing Cloud template expert
VS (agency / developer / template)

When looking for the right (agency/developer/template) here are a few thing to consider:

  1. Has this (agency/developer/template) used or been tested on SalesForce marketing cloud?

This is important because SalesForce has its own quirks that will make your emails look bad if you don’t how to defensively code for these issue.

  • Experience of the (agency/developer), do they have the knowhow on how to implement or migrate into Salesforce marketing cloud.

This is equally as important because if you get a (agency/developer) who has only used MailChimp or Pardot they will setup your (templates / content blocks / Images) poorly.

  • UAT / Testing

Knowing how to testing in marketing cloud is important you would not want someone to use the wrong record or send to the whole data extension by mistake.

But you also want to make sure any testing conducted is done for the right reasons, like a few rendering tweaks – without wasting time and credits.

custom email template - this image show Consistence email design across mobile and desktop inboxes.

AMPScript and Email development

When building dynamic emails in Salesforce we use AMPScript, you may already be aware of this.

But many agency or teams work as one AMPscript specialist, one email developer - this hold up projects and can create poorly built emails or bad email client rendering.

I always take my project from begin to end – this save time on re-briefing and making the necessary html amendment or amp script logic changes in the build stage.

Dynamic email for Salesforce:

Here how I work when creating dynamic email for Salesforce

The SalesForce Marketing Cloud templates I build work on over 80+ email clients.

  1. Build and test the html email template – offline | using (litmus, email on acid) – (Email Dev)
  2. Migrate the emails framework into Salesforce marketing cloud - (Email Dev / AMPScript)
  3. Migrate unique content blocks – (Email Dev / AMPScript)
  4. Link in bespoke send log elements or may be UTM tracking elements ect – (AMPScript)
  5. Make tweaks to both AMPScript and html email elements - (Email Dev / AMPScript)

The above would be my approach to the build and migration stage, so naming convections and unit testing is all complete in the same stage.

The final testing stage:

Once the above has been completed it time to start (second checking / UAT) testing every element.

But this time with test data and into Litmus and email on acid and physical devices such as:

  1. iPhone native
  2. Gmail app
  3. Gmail inbox desktop - (Firefox, Chorme, Internet Explorer)
  4. Yahoo inbox desktop - (Firefox, Chorme, Internet Explorer)
  5. AOL inbox desktop - (Firefox, Chorme, Internet Explorer)
  6. Outlook - inbox desktop (Firefox, Chorme, Internet Explorer)

At this stage you might be asking why would I retest after Litmus or email on acid.

It’s simple none of these tools are 100% accurate – for the best user experience you need to become the user.

Meaning a little extra testing will go a long way in being productive for the CRM teams you built this email framework for.

SalesForce marketing cloud email templates are a niche and there are not many email developer who have either the experience with AMPscript or the knowledge in email development.

I would recommend using an experienced SalesForce specialist for your next or new project.

No prices are on this page because all project are treated as unique and bespoke to your needs.