custom email template, Get all the facts before your next project.

Read my summary of what to search for in a great custom email template.

Firstly I am here to arm you with all the fact you need to make an informed decision.

If you have any question, do not be afraid to ask hit the chat button at the bottom of the screen.


custom email template - this image show Consistence email design across mobile and desktop inboxes.

I have built many email template for major brands in the UK, They still use these every day in CRM production.


If you need help getting the right email template for you, great I can help get a .


But first, read these EmailGeeks free facts to ensure your money or time is not wasted.

What is an email template?

An HTML email template is a combination of HTML, CSS, Images, that is sent to promote your brand or products.

Email templates can be difficult to build and test, with over 100 inboxes to consider, don't send broken emails.

Here an overview of what makes a great email template

This should help you find the facts you need quickly.


Why use a custom email template?

Consistency with your branding helps your user engagement.

Custom made email template speeds up your team's ability in crafting email campaigns faster with little or no coding experience.

These also help to improve your brand and marketing consistency that makes email spoofing harder.

Once you are used to creating campaigns, with a custom email template you or team will produce better emails.

To supply your subscribers with exciting and new content or regulatory or transactional information.

Customer engagement is a mastery, custom campaigns should be a focus on the detail, not the foundation.

custom email templates - here where to learn every important tip about email templates

A solid foundation makes a great template, this should that leads you to a more automated email marketing in general.

These campaigns should be easy to create with or install into a drag-and-drop editor.

Like in MailChimp or SalesForce Marketing Clouds content builder, that makes a convenient and user-friendly tool for anyone.

Campaigns should be like building with Lego blocks, with your focus on content and engage with your subscribers.

Your emails should always reflex positively on your brand.

What to expect from a custom email template?

Learn how to analyse the right email template for you.

When looking for a template or developer to build you a custom email template for your brand you should expect:

Custom fonts are not always supported.

So a fall back font similar to your brand should be found, to help your brand be consistent when your desired font does not load.

Mobile friendly This is the number 1 priority.

if it's not mobile responsive it's not right, over 60% of emails are opened on mobile phones.

HTML / CSS framework is bespoke to your needs.

This should be 100% hand-coded by an email developer, to prevent bug or broken email on some inboxes

Fully Editable To speed up the campaign process.

This will be dependent on the email software you use to send, normally a good email developer can help you with this, if not contact me for help.

What to expect from a great looking email

Extensively tested on this email inboxes

A good great email template is supported on most major email clients:

Here are 9 email clients that should be supported by your template
Here are 12 email can or can not be supported by a good template

IOS email client list that should be supported
Andriod email client list that you might need help supporting
What Web Clients should support

6 More Web Clients should support
The final email clients that should be supported

Email File Is important

Size Does Matter in email delivery.

If you have an email framework you need to consider its file size, here a few factors for a larger size.

1. The code size needed to support all Modules / Content blocks

The code size of the CSS is what controls – colours, image sizes, and responsive layouts.

Also, you need to consider the HTML size as this is bigger than normal web pages because of inline styling.

Typically I would not expect file size to be above 60kb, but you can send an email if this is larger.

Email file size above 80kb would not be recommended send, this is when email inboxes start clipping, This means not all of the content is visible


Email File Is important

2. Image sizes

Image sizes are not part of your email file size but it does make differences to email deliverability and good inbox placement, small quality images mean better user experience, it’s that simple.

3. Custom font size

If you are using custom fonts, you need to ensure that your HTML email does not load slowly because the custom font is being overused or has a slow loading time, this is to ensure the experience of your subscribe is not affected.

Email Platform Testing

All emails need platform testing or it's like adding petrol to a diesel car, it only ends up in tears.

Another tip when buying/scooping/using the right email template, it's important to have this built for the correct email sending system.

These are called "ESP" meaning is an email service provider or "MTA" meaning is Mail Transfer Agent or Email Sending Platform.

For example, if you are using MailChimp you need to consider padding and Margin issue.

Also, interactive email is not supported on MailChimp because checkboxes are removed from the HTML.

But, also you need to consider how and where the (repeatable, editable, repeatable) tags are placed for reusable temples.

For instance, Salesforce marketing cloud email templates also work differently, you will need a platform expert to implement this.

This is because Salesforce modifies your HTML and effects your mobile design in Content Builder for the drag & drop.

Likewise, could be copy and paste WYSIWYG editors, WYSIWYG meaning is "what you see is what you get".

This is an out the box editor on most software like WordPress, Salesforce ServiceCloud, and MailChimp – many software uses WYSISYG.

The biggest and most common problem is these editors adds in code when editing you're newly copied in custom email.

custom email template round up

In conclusion, testing within an email platform you really need to ensure the right set up fits your needs.

1. If you want an ok email with little testing use an agency or a free HTML email template.

These types of templates will be free or cheap – great for smaller companies but you will replace these quickly.

2. If you want a quality email buy a custom email from an email developer.

It may take a day or two to prepare but your brand will see the benefits get quick Adhoc edits.

3. If you need a bulletproof framework that is next to perfect your need an email developer in house.

An in house email developer will work with your teams to help implement the strategy and email testing.

They will make your emails highly dynamic and train ECRM staff on to edit templates with no errors.

Finally, a good email template is one part of a great email campaign, this blog shows you how to start email marketing.

If you need help debugging an email template or need a custom email build do contact me.