Salesforce marketing cloud architect

Becoming a Marketing Cloud Architect is not possible without many years experience, and exposure to different projects. Marketing Cloud implementations.

Marketing Cloud Architects are responsible for the solution design with integrated systems and data points, to create the solutions right for the clients needs.

They control the data model and release management for very large and small Marketing Cloud implementations, because good foundations start with the right architecture.

The role is a hybrid between that of a technical consultant or developer who has built these solutions in the past or can work out the missing piece of the puzzle.

No surprise that it involves a high amount of stakeholder management, as Marketing Cloud Architects will be driving digital transformation that extends beyond marketing operations.

Getting the right marketing cloud setup

If you’re looking for a Salesforce marketing cloud solution architect with extensive experience of designing and architecting end-to-end solutions using Salesforce Marketing Cloud.

I am passionate about delivering the best in class Salesforce Marketing Cloud solutions, with everything I deliver I am excited to collaborate with non-technical and technical staff.

knowing the components of a successful Marketing Cloud implementation: identify your data models, set up your integrations.

Part of getting the right set up could be setting up the Marketing cloud connector or supporting or designing data solutions from data Warehouse like file drops or data imports.

Configure email studio, including migrating assets from previous systems, building brand focused responsive template and following IP warming best practices.

Another fundamental element could be enable Reply Mail Management (RMM), including building dynamic sender profiles for multiple languages and personalization for global audience.

Automation studio efficiencies with Salesforce marketing cloud this could be, maintaining data cleanliness, creating feedback loops, creating automated syncs.

Salesforce marketing cloud architect skill set

✓ Ability to conduct a thorough analysis of your current Salesforce Marketing Cloud setup and goals.

✓ Develop a customised implementation plan based on your specific needs.

✓ Configure and integrate all necessary tools and systems.

✓ Test and validate the setup to ensure seamless functionality.

✓ Provide training and support to your team to ensure successful adoption and utilisation of the platform.

✓ HTML, ✓ CSS, ✓ Image Best Practices, ✓ Folder Structure, ✓ Email Templating

✓ SQL, ✓ Ampscript, ✓ Server side Javascript, ✓ WS Proxy, ✓ Json, ✓ XML, ✓ APIs

✓ Content builder, ✓ Journey builder, ✓ IP warm up, ✓ DNS, ✓ Data views, ✓ Imports, ✓ Exports, ✓ Automation Studio

Salesforce marketing cloud certifications and accreditation

The goal of our EmailGeek is to provide Salesforce Marketing Cloud support in the most effective manner possible.

Being a friendly and well-trained expert will ensure your needs are met, giving you more time to focus on your business success!

Salesforce Marketing Cloud Developer
Salesforce Marketing Cloud Email Specialist
Salesforce Marketing Cloud Administrator
Salesforce Marketing Cloud Consultant

Marketing cloud implementation

Set up Salesforce Marketing Cloud marketing components in Salesforce Org or a bespoke data warehouse.

Understanding Marketing Cloud Connect, leverage real-time data for message personalization, audience segmentation, and journey orchestration.

Seamlessly synchronize handpicked data points from Salesforce to Marketing Cloud (unidirectional sync) with refresh cycles as often as 15 minutes.

It’s important to note that this data synchronization does not count against API limits. Easily define audiences in Marketing Cloud by leveraging Salesforce Reports and Campaigns.

Using this feature, CRM users are able to create new audience segments by reusing existing reports or creating new Salesforce Reports/Campaigns.

This is not the only way you can use Salesforce Marketing Cloud you can also use bespoke data warehouse or data feeds.

Using automation studio is the best in class tool as its extremely powerful to gather data via SQL or APIs or file drops or Import.

No matter the solution you need Salesforce marketing cloud can have a out the box or custom solution to support your needs.

Email deliverability

Email deliverability is a key part of the first part of an implementation, this would be looking at your current engagement and making a IP warm up plan or SAP Set Up.

This Plan will go hand in hand with your content strategy, but before this you need to ensure you have the right DNS records.

This will include your Sender Policy Framework (SPF), Sender ID, and DomainKeys/DKIM authentication also Domain-based Message Authentication, Reporting, and Conformance (DMARC).

Email clients use sender reputation to determine whether an email is likely to be trustworthy or not.

Your sender reputation can mean the difference between landing in the inbox, getting sent to spam, or—even worse—being blocked completely.

Ultimately, a bad sender reputation hurts your ROI, major factors of sender reputation include email engagement and list hygiene.

A good Salesforce marketing cloud will be able to help you with all these fundamental elements.

Data migration

Embarking on data migration within Marketing Cloud is transformative, unlocking Salesforce power to make the right tech stack and help BAU be more successful.

As a Salesforce Marketing Cloud Architect, I navigate the essential business needs, for the data they are currently using and how that will translate from the previous setup to the new world.

The art here is planning, mapping, and transforming data sources for marketing Marketing Cloud using the experience and business know how of the stakeholders.

This will help support cleansing data and addresses redundancies or issue with the current data setup, preventing outdated customer details.

But equally as important creating the right process to make the migration successful.

Preference centre

Creating a multi-language preference center is a strategic move that enhances user engagement by offering personalized communication in diverse languages.

I believe that the design to allow users to effortlessly select their preferred language through features like dropdown menus or flags, is the key for a great tool.

Content localization is crucial for catering to a global audience. Every element, from that help support your customer to get the right message in the right language or communication types:

  • Email
  • SMS
  • Push
  • Direct Mail

A dynamic backend system, like Salesforce (CMS) content management system , enables seamless updates and additions of new languages or communication types, meaning update are quicker and more accurate for the customers.

Additionally Personalization further enriches the user experience, ensuring that communications extend beyond the preference center to include tailored emails and marketing materials.

Regular testing and optimization, including usability tests and customer feedback collection, help identify and address issues, refining the overall experience.

From my perspective a well-executed multi-language preference center show diversity and great company ethics to let the customer choose how the want to be marketed to.

Forms and surveys

Build multi-language forms and surveys integrated with Salesforce Org or another database

Email template

Build custom email templates and content blocks to help users create personalised emails easily


Work on campaign performance and challenge email content, timings and follow-up actions

Customer journey

Set up cross-channel personalised campaigns to deliver the right message at the right time


Build custom reporting in Salesforce Marketing Cloud and prepare reports in Salesforce Org test.